Chris Troka: Harnessing AI and Strategic Marketing for Entrepreneurial Success

In this episode, Chris Troka shares his entrepreneurial journey, detailing his transition from initial ventures to full-time entrepreneurship. He reflects on how his marketing degree shaped his approach and underscores the importance of broad marketing strategies. Chris and Megan discuss the advantages of niching down and targeting ideal clients, along with the transformative role of technology and AI in business. They explore AI's impact on nonprofits and human connections, offering advice on leveraging AI with various tools and integrating it into marketing strategies. The episode concludes with insights on improving customer service using AI chatbots.